About Us — Ruler Tours

👑 Our Story

Born from a Love for North Bengal

Ruler Tours was founded in 2020 by a group of North Bengal locals with one simple mission: make the incredible natural beauty and culture of this region accessible to every traveller — regardless of budget.

We grew up watching tourists pay three times the fair price for the same experience. We decided to change that. Today, Ruler Tours is North Bengal's most trusted budget travel agency, with 500+ happy travellers and a reputation built entirely on word of mouth.

"We Burn Fuel, You Make Memories"

We specialise in rural & eco tourism — village homestays, wildlife safaris, tea garden experiences, and offbeat destinations most travel companies ignore.

Explore Our Tours

💚 What We Stand For

Our Core Values

Everything we do is guided by these principles — because travel should be honest, affordable, and meaningful.

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Honest Pricing

No hidden charges, no commissions, no traps. What you see is what you pay — always. We believe good travel is a right, not a luxury.

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Eco-Responsibility

We minimise environmental impact and maximise community benefit. Local guides, local food, local stays — your money stays in North Bengal.

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Community First

We partner with local homestays, village guides, and artisans. Every tour you book directly supports North Bengal's rural economy.

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Safety Always

All vehicles are regularly serviced and mountain-certified. Our drivers are trained for hill roads and emergency situations.

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Always Available

We're reachable 24/7 during your trip. Any problem — a flat tyre at midnight or a missed connection — we handle it, fast.

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Local Knowledge

Our team knows North Bengal's roads, weather patterns, best dhabas, and hidden gems better than any algorithm ever will.

👥 The Team

The People Behind Ruler Tours

Locals who know North Bengal best — and love sharing it with the world.

Sangla Phalder

Founder & Lead Guide

Born in Siliguri, Sangla has explored every district of North Bengal on foot, by bike, and by jeep. He started Ruler Tours to make these experiences accessible to all.